This survey will just take 60 seconds of your time! Please let us know how you enjoyed your recent stay at our hotel/your oil change (oil change!)/your meal at a restaurant/your appointment with a physician/your customer service experience. And remember, some schlub’s job depends on the number of four or five-star ratings customers like you give!
It used to be that the only people whose job performance was rated and reviewed two, three, or four times a year were college professors–but at least universities only ask students to fill out course evaluations at the end of each semester or quarter. Now every time we buy something or request a service, we’re bombarded by follow-up phone calls, emails, and texts asking us to rate our experience, because they care about their customers now that people can say bad things about them on the internet. My husband–a board-certified pediatrician for 18 years–is now rated on a five-star scale by his patients and their parents!
Is anyone else exasperated by the endless requests asking us to rate and rank every single consumer experience of our lives? It’s so stupid and cynical–they’re doing this to pre-empt a poor notice on social media or a bad review on Yelp, by convincing us that *they care*. But it’s really just harassment. The faster I delete these ridiculous emails, the faster they pile up. I probably should let them know that nagging me to offer a pointless opinion is the fastest way to lose me as a customer.