Justin Moyer reviews the presumptive Obama campaign slogan “Win the Future,”and offers a trip down memory lane of former Presidential campaign slogans in this morning’s Washington Post. (I don’t agree at all with Sarah Palin’s assessment, since I’m all for massive investments in research, green energy, and public transportation, but she nailed the acronym!)
I remember WIN buttons–or did I just see them in a history textbook once?–but am disappointed to have no recollection of MEOW. (Click the link and absorb the American history, friends!) That last one has to rank with the all-time dumbest, aside for what was originally called in 2003 Operation Iraqi Liberation, or OIL!
The problem as I see it is that Barack Obama had his moment when he could talk about the future and hope and change–and that was 2007-08, when he offered Americans something new and appealing and positioned himself brilliantly between Bill and Hillary Clinton fatigue and the rage at George W. Bush. I don’t think it’s an awesome idea to remind people that the future you promised them in 2008 hasn’t arrived by 2011 or 2012. (We can haz future this year, mebbe? Or at least <8% unemployment, for starters?)